WordPress Website Development: A lesson learned from observation

Time is a precious commodity, and none of us wants to waste it.

This thought struck me when I was recently watching a client, whose wordpress website I don’t manage.

He was fumbling his way through WordPress, frustratingly trying to add a new page to his website. He was trying to figure out the interface. Painstakingly trying to work out how to post and publish on his site.

I seriously had to question how on earth this was a good use of his time?

Websites designed and developed on WordPress, are a great usable interface.

However, as a WordPress consultant, I see this a bit and it comes down to the old saying ” you don’t know, what you don’t know.”

It is though, still complex and requires a decent amount of skill, knowledge and familiarity with it in order to be usable and keep it working.

Even for consultants and experts with the technical skill, knowledge and experience that our team of web development experts in Brisbane and on the Gold Coast possess, it can sometimes be challenging. Let alone for a novice business owner.

Website designers who use wordpress regularly, are much more familiar with its inner workings than a business owner attempting  to publish or even merely update a page. This is to be expected and things are often changing on the WordPress CMS system.

Call me crazy, but the CEO of this business, mucking around with Word Press, trying to produce pages, upload content, and SEO optimise it, is an inefficient use of not only his time but of his business money and resources. That’s even without saying getting it right!

This is why we offer and managed packages for our client’s.

In your own business, ignoring this concept will mean you earn less, are less useful than you could be and ultimately leave the door open for a competitor to take your hard-won client or prospect away.

Whether you offer services, products or both to your client’s, As a business owner, your focus should be on saving your clients’ time in whatever way you can.

Consider taking sometime to ask yourself: what other aspects of your clients’ needs could be incorporated or offered as part of your packages. What additional offerings would meet their needs better and give you a point of difference?

What add-ons could you offer with your packages? How can you can capitalise on your time and talents effectively? What will allow your client’s business to function more efficiently and meet their needs more completely?

Meeting the needs of the client is how any businesses earn a name for themselves and gain more and more clients.

The more successful your client is, the happier your client’s are, the more successful you will find yourself to be as well.

And we all want to be successful, don’t we?

If there’s an opportunity to make things easier for your client, my recommendation is that you dive in and take advantage of that opportunity.

The better you treat your client, the more likely they are to return to you for future services and recommend you to their networks.

The more useful you make yourself to a client, the more invaluable they will feel your services are.

The more you do for your clients, the more viable your business becomes, and the more successful you will find your business is.