Is your website converting like a “diamond in the rough?”

“Grab them, hold them, excite them, convert them”

It’s simple. You want your website or landing page to attract, engage and convert visitors into customers and clients, right?

Every single page on your website should be designed and laid out to deliver time and time again to achieve this goal.

We never lose sight of this and neither should you. And this is why our clients see results, time and time again.

There are thousands of websites out there (and even landing pages) that fail to do this. They simply don’t produce a fantastic user experience.

When your website is easy, intuitive and speaks to your websites user with clarity, power, purpose, and uniquely-branded personality, you’ll stand out like a diamond in the rough.

Whether landing page or general website copy, you need to understand the conversation your prospect is already having in his or her own head.

And you need to join that conversation, immediately, using words they understand. So they stick around, keep reading, and buy.

Here’s the top of one of our client’s pages we designed that ticks all the boxes and converts like crazy.

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GRIP ATTENTION

In the first two seconds you should hammer your prospect with an ‘instant clarity headline’ that seizes their attention, so they simply complled to read on.

This involves learning about your prospects’ deepest problems and desires; how they think and speak… using this to grip their attention in a vice, the moment they land on your page.

CREATE TRUST

The biggest resistance to buying is lack of trust.

The elements every website or landing page needs to inspire this trust through copy and design.

The essence of this is to express this clearly in the first few seconds visitors come across your brand. There are a few elements in making this happen.

RAISING EMOTIONS

Buying decisions are made based on emotion, then justified with logic.

As your prospect moves through your website or landing page, we make sure our client’s website and landing page visitors emotions are bought to the surface of their thinking and heightened.

They feel the pain of their problem, and a rising excitement because of the solution you offer. All this so that ‘no’ is just not an option.

CONVERT

With attention, emotion and trust gained, all you need to do is tell them what to do next…BUY!

Your call to action must be crystal clear, with no distractions and no ambiguity.

Your entire website or landing pages should warm your prospect up to this moment, taking them on a perfectly-planned journey.

Doing it right is an art form!

We’ve got the art perfected.

Clarity is power.

User experience is conversion.

Your website and landing page visitors today have shorter attention spans than ever before.

If you cannot express just the right message with crystal clarity on your webpage or landing page, if the experinece is not pleasant, easy to follow and intuitive, then you’ll lose them.

Let us help you make sure your prospects stay, read, smile and convert.

If you’d like to book a call with us to talk about how we may be able to help you, book it in now.