So, it’s been a few years since you last redesigned your website or your #websitemarketing strategy has changed.
Whatever the reason, redesigning a #website or migrating to a new CMS takes a lot of planning and hard work.
One of the biggest concerns/questions that comes with it is how to go through the whole redesign process without hurting the current SEO ranking that we have worked so hard on.
When done right, the process should be mostly painless and with little to no effect on your current SEO.
You can update the design of your site dramatically but still, keep the overall structure the same. If done incorrectly, however, you can completely wipe out all of your hard-earned authority.
1. Take inventory of your current site
2. Keep content as close to the same as possible
3. Preserve some of the overall site architecture
4. Create 301 Redirects
5. Block Your New Site From Search Engines During
6. Double Check Everything in Staging
7. Do a Pre Launch Check
The work’s not over!
Monitor your new site regularly for any issues. Check Google Search Console to check on the number of pages indexed in Google. Ensure no pages dropped, track impressions and clicks, and track your rankings.
It’s important if you did drop in #SEO rank work on getting it back up quickly.