As a savvy business owner, you would know that social media marketing is about engaging potential customers / clients and bringing them back to your website or landing page. It’s not the other way around! First you put your great content on your website then link your social media marketing back to the relevant content on your website. And it goes without saying, only publish your best content on your website.
Once visitors arrive on your website, the quality of your website design has a lot to do with turning visitors into action takers. Sure, your website must have a great looking design, however that in itself is not enough. An awesome looking website or landing page doesn’t guarantee that your visitors will stay, engage and take action.
Great website design helps to CONVERT visitors into action-takers however, you need to make sure the design will keep them there and entice them to stay and dig deeper, and then wanting to know more. It’s like leading them down a pathway (or funnel) which keeps leading them.
Here are a few design and conversion tips to help you maximise the traffic that reaches your website, and turns them into action takers.