I’ve dived inside a number of Google Adwords campaigns over the past month…

And one of the things that’s absolutely shocked me is the lack of measurement.

I mean, seriously…

How the heck can you manage an Adwords campaign if you have no idea how any of the metrics are converting?

You can’t.

And here’s a few facts which apply to any business…

80% of your business will come from 20% of your customers.

And most likely, if you dived in, you’d find 80% of your business in any campaign…

Google

Facebook

etc.

… would be generated from 20% of your clicks.

But how can you know, if you don’t measure it?

Let’s crunch a few numbers…

Let’s imagine you’re spending $100k on Google ads, like my client is.

But you don’t know where your business is coming from.

Your stuck, right? Your hands are tied?

But what if you measured it, and discovered there was $200k in profit being generated by that $100k ad spend.

Well, that’s a good thing… yeah?

And that’s where most would stop.

But what if we dived a little deeper and discovered that $160k of that $200k in profit was being generated by just $20k in ad spend.

And that other $40k… was being generated by $80k or ad spend?

Based on that knowledge, you could make decisions… right?

For instance, you could cut your advertising spend from $100k a year to $20k and pocket $140k.

Then you could take that other $80k and test it in other advertising vehicles which are more profitable.

Please, don’t just measure the amount of clicks.

Dive deeper.

Work out the cost per conversion.

Be strategic about your clicks.

It’s worth thousands upon thousands of dollars to you.