On the heels of many generous donors in 2015, charitable giving grew another 4.1 percent in 2016. Based on this, the AFP predicted another 4.3 percent growth this year, in 2017. How can you ensure that your university, fundraising charity or nonprofit organisation gets a piece of this projected pie and are you finding this is the case for your cause?
Staying engaged with your current donors, reactivating those that have stopped giving, acquiring new donors and moving those in your mid-range to the next level sooner always play a significant role. And understanding growing trends and challenges allows you to respond with greater agility throughout the year. I know, you’re probably thinking…”How do I fit this all in? My team is already so busy and budget is tight.” My response…Develop a strategy that will work for you based on what you can achieve within your budget and execute your plan!