Seriously…Are You Maximising Your LinkedIn Marketing?

What if you take the power of Google Search with the real-time communication abilities of Facebook and make it work for you as a professional business owner?

3 Steps To Finding Sales Leads on LinkedIn

By following the simple steps we’ve outlined below, you’ll discover and learn a fast, easy and efficient way to generate more sales leads than you ever thought that you could. LinkedIn makes this really easy.

We have now spent quite a few years teaching our client’s how to generate new business leads with LinkedIn, and it never ceases to amaze us that more and more people aren’t using it’s power as a fundamental part of their overall marketing strategy.

If this is you, and this is resonating with you, then the world of LinkedIn is like a diamond laying at your feet.

Step 1 – Let’s Do an Advanced Search on LinkedIn

Start by typing in the job title of your ideal prospect. It might be “Lawyer” or “Accountant” … whoever your ideal prospect is. Then think about niching down to a target audience such as “Divorce lawyer” or “Insolvency Accountant” to really start dialling into your prospective target market prospects.

On LinkedIn, the #1 rule of sales and marketing is that – dialling in and niching will give you the targeted results and leads you are after.

Once you’ve done this and you have the initial search results, choose “People,” and use the filters on the right side of the page to narrow your target market list down to a more finite and pinpointed list.

TIP: If you filter this list down to 2nd level connections and even 3rd, you can send that group of potential customers invitations to connect.

Step 2- Create Your List of Customized Connections

Here’s where your real gameplay strategy starts to take place. Based on your search filters, you can drill down to their geographical location, their position title, their company or industry, and so the list goes on You take that information and personalize your invitations and messages accordingly.

For example, say you search for “Divorce Lawyers” and filter by your 2nd level connections located in Brisbane Australia. Here’s a suggested connection introduction you could use to connect with this group of target market prospects:

Hello [insert First Name] — I see you live in the beautiful city of Brisbane. It’s my favorite city as I actually went to university there. I’m a [insert job] here in Australia now and I am just looking to connect with professionals who are Divorce lawyers, like yourself here on LinkedIn.

Do you enjoy living and working in Brisbane and what’s your favourite thing to do for leisure?

Cheers!

The trick is to not only personalize, but to also find a way to ask about where they live, or what they like doing as part of your invite. This prompts an easy connection and conversation that has nothing to do with offering them something, breaking the ice and getting the relationship off on a very sociable note.

Step 3 – Reach, Leverage and Scale.

By using very personalised scripts like this gives you a quick and easy way to send a group of invites based off your search filters, with a relatively fast copy and paste.

Note: People really appreciate this and it increase acceptance of your connection requests.

Within a few minutes you can send out 5-10 personalized invites to people based on those search filters.

Always, always, always do one-on-one personalized marketing when you’re connecting with new leads.

I can’t say this enough: Personalization is key to success for all lead generation on LinkedIn and for building trust and relationships.

Unlocking the Power

LinkedIn’s internal search engine is immensely powerful, and yet many members still don’t realize or don’t use it this way. As a result, you can get ahead of your competition and add a huge funnel of prospects.

What’s more, with LinkedIn’s new messaging features, you can instantly launch into a real-time chat with your new connections as good as any face-to-face coffee meet-up!

These conversations on LinkedIn can give you the opportunity to — at the right time — ask to share a relevant blog post you’ve done, or some other way to bring value to the relationship as you build toward a transaction.

If you’re not using LinkedIn’s Advanced Search like this already, take the steps I’ve outlined above and get going!