Your Pharmacy’s Social Media…how much time should you spend?

In talking with a client last week this was a very real situation for him. He was getting swallowed up in Facebook and ending up going done a time-sucking social media rabbit hole. Which in turn affected his time to focus on growth in his pharmacy.

So I thought I’d write this and share the pitfalls and alternatives with you.

Whenever you’re trying to understand something in the online world, think of the offline world.

To me, social media is like a professional networking business breakfast.

It can be extremely valuable because the more people get to know you the more people trust you.

And it follows, the more people will engage with your pharmacy and your services.

But there’s an opportunity cost to it. You wouldn’t spend 3 days a week hanging out at professional pharmacy business breakfasts, now would you?

Why?

Quite simply… because there are more productive things you can do with your time and there are diminishing returns.

Like run a Google Adwords campaign, implement a Facebook advertising system (which I put in a different box to social media), or put sometime in looking at how user friendly your website is and improving your conversion to customers through this.

Or create some email automation campaigns for your database.

My point is this:

Social media can be a very distracting place.

Yes, it can be useful.

But monitor it, and always ask: what’s the opportunity cost of doing this instead of something else?

If you have any questions or comments be sure to put them in below so that we can all share and learn together.